Proof, up front
How to read this site: case studies marked MOCK / SAMPLE are demonstration work created for this application — the brief accepts real or mock campaigns. Figures marked REAL WORK come from my resume and my own records.
Selected work
SEO
SEO Audit & 90-Day Growth Plan
Technical + on-page + content audit for a service business, with a keyword map and a 90-day roadmap.
AEO
Answer Engine Optimisation
Becoming the cited answer in AI Overviews, ChatGPT and Perplexity — question-first pages + structured data.
GEO
Generative Engine Optimisation
Entity and authority work so language models recommend the brand, with citation-ready pages.
PAID ADS
Google, Meta & Amazon Ads
One product, three platforms — each with its own structure, creative and metric, not copy-pasted campaigns.
ORGANIC CONTENT
Organic Content Engine — 30 Days
A repeatable system: content pillars, formats, distribution and weekly reporting that doubles down on what converts.
DISTRIBUTION & GROWTH
Tech-You — Channel Growth
Curating and distributing other creators’ videos with optimisation — and bringing bumper views to the channel.
What I do
About, briefly
Digital marketer since February 2022, with continuous experience across agencies and in-house roles. Work has covered campaign strategy, content, performance tracking and growth reporting for service businesses, apps and software brands. Full story, experience timeline and credentials →